First Direct credit card

First Direct credit card

Part of the HSBC banking group, first direct was set up in 1989, and claims to be the only UK bank which has enjoyed such a long period of providing service to its customers 24 hours a day, 7 days a week. It offers the full range of financial products - savings, mortgages and insurance - that you’d find at a high street bank, but without the overheads.

first direct’s outlook is decidedly unstuffy and forward-thinking, with its marketing and publicity aimed squarely at a younger audience, and security measures that include voice recognition. Despite having no branches - operating purely online and over the phone - first direct regularly tops customer satisfaction polls.
first direct’s card range is small but perfectly formed, with just two cards. Both are exclusively available to first direct current account holders.

0% balance transfers. Got an outstanding balance with another bank? That needn’t stop you from switching. This type of card allows you to transfer a balance (as the name suggests) to first direct, and enjoy a lengthy period of 0% interest on it. If you do this, you should aim to clear the balance before the end of the 0% period, otherwise a much higher rate kicks in. Work out what you should pay each month by dividing the outstanding sum by the number of months at a 0% rate, and aim not to use the card for spending.
0% purchases. If you’re planning to make major purchases on your card, a 0% interest on purchases card effectively lets you spread the cost over a number of months (providing the purchase is within the credit limit that first direct gives you). Remember that if you only make the minimum required payments each month, you’ll have an outstanding balance when the 0% period ends, and a much higher rate will kick in.